"The true difference between people, is their doubt,

and the questions it leads them to ask…"

Can we the find the best answers, if we don´t ask the best questions?



Winning organizations manage to ask the winning questions,

before they find the winning answers!


To do that, doubt is managed in ways that leads to the winning

questions and answers!


Learn more about doubt management!

Professional doubt ©

- a new tool for thinking and value creation.

Finn Gilling 

Author of Professional doubt©

and The Human Decision SystemTM.

Finn Gilling has a Danish cand. merc. degree in psychology, market research, accounting, information science and statistics. 

He has for more than 20 years taught marketing planning and business decisions at Copenhagen Business School.

Copyright © Alle rettigheder forbeholdes / Finn Gilling 2020